Typography Study

Graphic & Multimedia

A typography-focused design study exploring visual hierarchy, spacing, contrast, and rhythm to communicate information clearly and effectively.

Award-winning promotional graphic reading 'Technology Headquarters'

Typography Study

A typography-focused composition exploring hierarchy, spacing, and visual rhythm. I used contrast and alignment to guide the eye while keeping the layout balanced and readable—showcasing strong fundamentals in type, structure, and visual communication.

Role

Designer (concept, layout, typography)

Deliverable

Large-format print / promotional graphic

Focus

Hierarchy • legibility • brand impact

Tools / Technique

Tool: Adobe Illustrator — using the Pen Tool and layered strokes to build form, shading, and texture.


Design Notes

  • Value + shading built with hatch-style strokes to create depth and form.
  • Clean contour lines to define the cup, saucer, and spoon with simple, readable silhouettes.
  • Light direction consistency so highlights/shadows feel realistic and balanced.
  • Composition + negative space to keep the focal point clear and the layout calm.
  • Texture as emphasis (grain/hatching) to add mood without distracting from the subject.

Typography & UX/UI Principles Applied

  • Visual Hierarchy: Scale, spacing, and contrast are used to establish a clear reading order, guiding the viewer's eye through the layout.
  • Legibility and Readability: Type spacing and clean contours ensure text and forms remain easy to distinguish at different viewing distances.
  • Cognitive Load Reduction: By limiting decorative complexity and emphasizing structure, the design reduces unnecessary visual noise.
  • Gestalt Principles: Proximity and alignment group related elements, allowing users to intuitively understand structure and relationships.
  • Balance and Visual Rhythm: Repetition of spacing and form creates rhythm, supporting smooth eye movement across the composition.
  • Hierarchical shading: Value transitions are used to create depth cues, allowing the cup to read as a dimensional object rather than a flat graphic.

The hierarchical shading in the poster creates a subtle three-dimensional effect. By controlling value transitions and light direction, the design gives the viewer a sense of depth, allowing the flat layout to feel more volumetric and physically present.

This project demonstrates how traditional graphic design techniques can be applied intentionally to UX/UI design, where typography and layout support clarity, usability, and effective communication.